top of page

Data Privacy Policy

Who is and how to contact our data protection coordinator?

Our data protection coordinator is the person within Golden Collection Hotels, who has been formally designated by our general manager to promote and ensure the protection of personal data that we have in our possession, as well as to attend to the rights of users. Headlines.

For everything related to the treatment and protection of your personal data, you can contact our data protection coordinator by sending an email to the following address:

For what purposes will we use your personal data?

We will use the personal data that we collect from you for the following purposes that are necessary to provide you with our services:

  • Reserve and/or register and provide the services you request or contract.

  • Provide you with sales, marketing and revenue management services.

  • Grant you memberships or discounts on our services.

  • If you wish, enroll in our rewards programs and apply the points to your account statement.

  • Prepare and update our customer database.

  • Prepare your invoices and/or payment vouchers.

  • Send you account statements.

  • Respond to clarifications, disagreements and queries.

  • Make returns or refunds.

  • Perform financial analysis of accounts receivable.

  • In case of debit, carry out collection efforts.

  • Where appropriate, preparation of contracts or agreements related to the contracting of our services.

Additionally, we will use your personal information for the following secondary purposes that are not necessary to provide you with the requested services, but that allow us to better serve you and promote our services:

  • Send you information about GOLDEN COLLECTION HOTELS and/or the hotels belonging to our catalogue, as well as the different seasonal offers.

  • Send you promotions from our rewards programs.

  • Conduct surveys to assess your satisfaction and the quality of our services.

  • Marketing, advertising, commercial prospecting

In the event that you do not want your personal data to be processed for the indicated secondary purposes, or any of them, from this moment you can notify us of the above by sending an email to our data protection coordinator.

The refusal to use your personal data for these purposes may not be a reason for us to deny you the services you request or contract with us, and you have five business days to let us know, notwithstanding that you later decide to exercise your right. of revocation or opposition.

What personal data will we use for these purposes?

To carry out the purposes described in this privacy notice, we will use the following categories of personal data: Identification; contact; financial and/or patrimonial; labor; health data, which are considered sensitive personal data. We inform you that before we collect your sensitive personal data, we will request your express written consent to this privacy notice.

With whom do we share your personal information and for what purposes?

We inform you that your personal data may be transferred within the country with the following natural or legal persons, without legally requiring you to grant us your consent:

  • Authorities to which we must do so by virtue of a law, in order to comply with the corresponding regulations.

  • Authorities, when the transfer is necessary for the recognition, exercise or defense of a right in a judicial process.

  • To the companies that belong to our same corporate group (Golden Collection Solutions), which protect your personal data under our same internal policies and procedures, with the following purposes: (i) Provide you with the services you request; (ii) statistical information; (iii) commercial prospecting, publicity and marketing.

  • Likewise, we may transfer your personal identification and contact data to the following natural or legal persons, in which cases we do require your consent:

  • Payment processors with credit cards, Stripe and Mercado Pago, in the event that they request data related to the payments of their services, by virtue of a clarification of their charges. The purpose of the transfer is to assist said processors to make the clarification.

  • Electronic delivery companies, in order to send you information about our services and promotions by email.

  • Companies in the hotel and marketing industry to promote our services.

  • If you do not express your refusal to make these transfers, which you can do by sending an email to our data protection coordinator, we will understand that you have given us your consent.

How can you access, rectify or cancel your personal data, or oppose its use?

You have the right to know what personal data we have about you, what we use them for and the conditions of use that we give them (Access). Likewise, it is your right to request the correction of your personal information in case it is outdated, inaccurate or incomplete (Rectification); that we remove it from our records or databases when you consider that it is not being used properly (Cancellation); as well as oppose the use of your personal data for specific purposes (Opposition) in the terms allowed by the applicable regulations. These rights are known as ARCO rights.

For the exercise of any of the ARCO rights, you may submit the respective request through an email addressed to our data protection coordinator, who will inform you about the procedure and requirements for the exercise of those rights, and will answer any questions. or comment you have about it. Likewise, you can exercise your ARCO rights by requesting and requesting the corresponding format by email, which is called "ARCO Rights Request". Subsequently, our data protection coordinator will follow up on your request in compliance with the applicable regulations.

You can revoke the consent that you have given us. However, it is important that you take into account that your request will not be appropriate in all cases or we will be able to terminate the use immediately, since it is possible that due to some legal obligation we need to continue processing your personal data. You must consider that for certain purposes, the revocation of your consent will imply that we cannot continue to provide you with the service you requested, or the conclusion of your relationship with us.

To revoke your consent, you must submit your request via email to our data protection coordinator, who will inform you about the procedure and requirements for exercising this right, and will answer any questions or comments you may have in this regard. Likewise, you can exercise your right of revocation by requesting and requesting the corresponding format, which is called “ARCO Rights Request”. Subsequently, our data protection coordinator will follow up on your request in compliance with the applicable regulations.

How can you limit the use or disclosure of your personal information?

In addition to the procedure contemplated in the immediately preceding section, you can limit the use or disclosure of your personal data in the following ways:

Register in the Public Registry to Avoid Publicity of the Federal Consumer Attorney's Office. For more information regarding this option, you can contact PROFECO directly or enter the following link:

What is the authority in charge of ensuring the protection of personal data?

The Federal Institute for Access to Information and Data Protection (IFAI) is the authority in charge of monitoring due observance of the legal provisions on the protection of personal data. For more information, you can consult the following Internet page:

How can you find out about changes to this privacy notice?

This privacy notice may undergo modifications, changes or updates derived from new legal requirements; our own needs for the products or services we offer; of our privacy practices; Changes in our business model, or other causes.

We promise to keep you informed about the changes that this privacy notice may undergo, through our Internet portal, which we ask you to visit frequently to learn of the changes that the privacy notice may have undergone.

The procedure through which notifications about changes or updates to this privacy notice will be carried out is as follows: The current version of the privacy notice will be published on our Internet portal, with the date of the most recent update, being able to consult this updated version by accessing the following link


Date of most recent update:  4 September 2021.

bottom of page